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CHIA Program

Hotel professionals seeking to become certified in hotel industry analytics will be able to do so at the AAHOA 2020 Convention. In partnership with the American Hotel & Lodging Educational Institute, the International Council on Hotel, Restaurant and Institutional Education, and STR, AAHOA is pleased to offer members-only access to an exclusive training program that results in Certification in Hotel Industry Analytics (CHIA).

CHIA is the only hotel-related certification for industry professionals focused on analytics. The certification acknowledges thorough knowledge of the foundational metrics, definitions, formulas, and methodologies used by the hotel industry. Core content areas include hotel industry analytical foundations, hotel math fundamentals, property-level benchmarking (STAR Reports) and hotel industry performance reports.

You will be required to complete approximately 16 hours of pre-course work before you arrive. Registration is capped at the first 50 participants; only members in good standing will be allowed to register for the training. The cost for registration is $100. All registrants are required to bring their own laptop.