2022 AAHOA Convention & Trade Show

Sessions

Wednesday, April 13, 2022
TimeSessionDescription
Time:

1:00 PM – 2:00 PM

Session:

TRAFFICKING AND THE LAW: A CONVERSATION ON PREVENTING HUMAN TRAFFICKING LAWSUITS IN HOSPITALITY

Description:

The pandemic has only exacerbated human trafficking in our nation, and human trafficking lawsuits do not discriminate – everyone is vulnerable. Join this session to hear about the latest post-pandemic perspectives on how to prevent and combat human trafficking lawsuits, including the importance of spotting the signs, minimizing risk, and creating a plan of action.

Time:

1:00 PM – 2:00 PM

Session:

MINDFUL MARKETING: INNOVATIVE WAYS TO MARKET YOUR SELECT AND MIDSCALE HOTEL

Description:

Not every marketing plan has to be complicated and expensive to be effective, and in this session, we’ll prove just that. Join us to learn how to tailor your marketing strategy in a post-pandemic landscape, including online reviews, social media, driving traffic, informing your guests, and other low-cost tools to maximize your marketing impact.

Time:

2:15 PM – 3:15 PM

Session:

KEEPERS CULTURE: HIRING, RETAINING, AND ENGAGING THE RIGHT TALENT

Description:

As the labor shortage continues to plague our industry, it’s ever more important to take a deep look at company culture to improve outcomes. Join this session to hear innovative ideas on how to get employees to work for you and stay, what they really care about, the true cost of turnover, and shifts happening in the labor market.

Time:

2:15 PM – 3:15 PM

Session:

TAXATION AND VALUATION: WHAT EVERY OWNER NEEDS TO KNOW ABOUT PROPERTY TAXES

Description:

Navigating property assessments, valuation, and taxation in commercial real estate is complex, and if you’re not fully informed, you can be leaving money on the table. Join this session to learn more about cost segregation at the point of construction and beyond, and what every property owner needs to know regarding tax appraisals.

Time:

3:30 pm – 4:30 pm

Session:

YOUNG PROFESSIONAL HOTELIERS SESSION – DEVELOPMENT 2.0 – HOW TO TAKE PROPERTY DEVELOPMENT & ACQUISITION TO THE NEXT LEVEL 

Description:

As travel settles into the new post-pandemic normal, our industry has been predicting that this year will be the year hotel owners will be eager to buy and sell. Join us for this informative session with Justin Knight, CEO, Apple Hospitality REIT, and Jay H. Shah, CEO, Hersha Hospitality Trust, uncover what segments currently dominate the market and the best development and acquisition opportunities to capitalize on in 2022 and beyond. With current labor challenges, price increases, pandemic-related construction delays, and more, the current landscape leaves much to the unknown. This informative session will discuss this new landscape and teach strategies on how to navigate property development and acquisition in this new era.  

Thursday, April 14
TimeSessionDescription
Time:

11:30 am – 1:00 pm

Session:

WOMEN HOTELIERS SESSION & LUNCHEON –  TAKING FLIGHT: WOMEN ON LEADING THE WAY, TAKING RISKS, AND DOING THE IMPOSSIBLE

Description:

One of our most popular sessions at AAHOACON each year, this year’s Women’s Session and Luncheon is not to be missed. Featuring guest speaker Heather “Lucky” Penney, the first and only woman in the 121st Fighter Squadron, you’ll walk away inspired and energized by her unique story related to leadership, balancing fighter aviation with motherhood, risk-taking, and how to take on the “impossible.” Attend this session and luncheon to network with fellow women hoteliers, make new connections, and learn from one of our country’s heroes. 

Time:

1:00 PM – 2:00 PM

Session:

FRESH TECH: LOW-COST OPTIONS TO IMPROVE OPERATIONAL EFFICIENCY

Description:

While the pandemic has underlined the importance of technology adoption, the labor shortage has only further underscored the importance of operational efficiency and doing more with less human capital. Attend this session to learn how to run your properties more efficiently with low-cost tech options that you can implement with ease.

Time:

1:00 PM – 2:00 PM

Session:

DATA DECODED: ANALYZING YOUR NUMBERS TO ACHIEVE A BETTER P&L

Description:

Everyone knows that data is important, but it’s what you do with the data and insights that really drives your business forward. This session will explore using data to improve operational bookkeeping, how to use your property’s data to glean insights, and how you can analyze your data to save up to 20% or more on your p&l.

Time:

2:15 PM – 3:15 PM

Session:

REALIZING REVENUE: AN INDEPENDENT HOTELIERS GUIDE TO REVENUE GROWTH AND MAXIMIZATION

Description:

Guest behaviors and preferences have changed since the onset of the pandemic. Are you sure you’re up to speed on the latest tactics and strategies to leverage post-pandemic revenue growth? Join this session to understand customer acquisition costs, maximize revenue streams at your property, how to save time while increasing occupancy, and ways to encourage more direct bookings.

Time:

2:15 PM – 3:15 PM

Session:

HOW TO INFLUENCE GOVERNMENT POLICIES FOR A BETTER BOTTOM LINE

Description:

There’s an old saying in negotiation that applies to government influence: You’re either at the table or on the menu. AAHOA Members have had their eyes opened in recent years to the impact of bad local and state regulations on their bottom line at a time when profit margins are tightening and competition is becoming more fierce. It’s time to lead at the table by discovering proven strategies that any hotelier can implement to become a leader of influence on policies to promote a healthier business.  

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